Nakanojo Biennale is a big contemporary art festival held once in two years at Shima Onsen and it’s around town, Nakanojo with a theme of “Celebration of Onsen + Home + Art.”
Pictures, sculptures, and photos are exhibited at everywhere at Shima Onsen town and Nakanojo town, such as no longer used old wooden school buildings.
In addition, there are various workshops and performances are held during the period.
In 2019, 150 groups of artists will be invited from August 24 to September 23.
It will require about three days and two nights to move by a car and enjoy thoroughly the arts widely exhibited at the city of around Nakanojo Station, onsen town of Shima Onsen and Sawatari Onsen, Kuni and Isama districts, which have been certified as the most beautiful villages in Japan.
The total number of lodgers who came from foreign countries to Japan reached a record 70 million in 2016.
80% of them stayed in descending order in Tokyo, Osaka, Kyoto, Hokkaido, Okinawa, Chiba, Fukuoka, Aichi and Kanagawa prefecture.
Most of these regions are known for sightseeing, and are destinations on the “Golden Route”.
Meanwhile, the numbers of lodgers staying in Gunma prefecture where Shima Onsen is were just 210,000, 0.3% of the total.
(From the statistical survey by Japan Tourism Agency)
To get more visitors from foreign countries, we the managers of small onsen ryokans in the countryside are working hard to attract them.
The Japanese government helps us by promoting rural areas as nice places to visit and also help enhance community revitalization.
For example, according to ‘Tourism Vision to Support the Future of Japan’ drawn up by the Japan Tourism Agency in 2016, the Japanese government is actively making a plan which aims to double the number of foreign tourists visiting the countryside in Japan by 2020.
With this, the amount of money spent by foreign tourists in Japan is estimated to more than double from about JPY 3.5 trillion in 2015 to JPY 8 trillion by 2020.
(From the survey by the Japan Tourism Agency & Sumitomo Mitsui Asset Management)
The Japan Tourism Agency gives tourists information about recommended tourist routes in the countryside, such as hot spring tours, visiting Japanese Sake breweries.
The Japanese government has started to support improvements to local areas which encourage foreign tourism.
Questionnaires filled out by foreign tourists who visited Japan for the first time showed that the tours they would like to do next were ones in which they could experience nature, fishing or rural areas, the four seasons, Japanese history, and the traditional cultures in the countryside.
This indicates they take more interest in the countryside and rural areas in Japan.
(From the survey by the Japan Tourism Agency)
There are many kinds of regional unique sceneries, food cultures, and onsen cultures in Japan.
Japan has wide range of climate conditions because of its length from north to south.
Japan also has a long history.
This history and climate affect the Japanese culture and landscape which can still be seen in the countryside and rural areas, but is sometimes difficult to see in the urban environment.
For example, you can enjoy beautiful nature like the amazing blue water of the Shima river which is called “Shima Blue“, In this region you can experience onsen culture as it was after the war, feel a peaceful atmosphere not found in big cities, and communicate with the warm hearted people of Shima Onsen.
However, we have some problems we have to resolve when hosting foreign tourists who don’t speak Japanese.
Public transportation information for coming to the countryside is insufficient.
We need more signs and guides in English and other foreign languages.
Currently we are developing communication systems like Wi-Fi in the countryside.