We at Shima Onsen and Kashiwaya Ryokan are so happy to see more and more visitors from other countries. The number just keeps growing with each year! Some visitors are looking for a quiet getaway near Tokyo, while others have been to Japan before and are looking for new experiences.
Most of our international visitors are from America, but many others come from Australia, Canada, and Singapore too. This means that we at Kashiwaya Ryokan really need to brush up on our English communication!
Currently, only 2 members of the Kashiwaya staff can speak English conversationally. Language level varies among the rest of our staff, but most are far from perfect. Despite this, we seem to have developed a reputation as a rural onsen inn that can accommodate English speakers. Just take a look at some of the glowing reviews our international visitors have written for us.
“As someone who barely speaks Japanese I was a little worried about travelling out into the countryside but my concerns were put to rest by the kind staff who were able to patiently explain things about the inn, in English.” ~Trip Advisor
“The staff is very friendly and can speak English, which is a great plus for the foreigner discount they already include!” ~Trip Advisor
The total number of lodgers who came from foreign countries to Japan reached a record 70 million in 2016.
80% of them stayed in descending order in Tokyo, Osaka, Kyoto, Hokkaido, Okinawa, Chiba, Fukuoka, Aichi and Kanagawa prefecture.
Most of these regions are known for sightseeing, and are destinations on the “Golden Route”.
Meanwhile, the numbers of lodgers staying in Gunma prefecture where Shima Onsen is were just 210,000, 0.3% of the total.
(From the statistical survey by Japan Tourism Agency)
To get more visitors from foreign countries, we the managers of small onsen ryokans in the countryside are working hard to attract them.
The Japanese government helps us by promoting rural areas as nice places to visit and also help enhance community revitalization.
For example, according to ‘Tourism Vision to Support the Future of Japan’ drawn up by the Japan Tourism Agency in 2016, the Japanese government is actively making a plan which aims to double the number of foreign tourists visiting the countryside in Japan by 2020.
With this, the amount of money spent by foreign tourists in Japan is estimated to more than double from about JPY 3.5 trillion in 2015 to JPY 8 trillion by 2020.
(From the survey by the Japan Tourism Agency & Sumitomo Mitsui Asset Management)
The Japan Tourism Agency gives tourists information about recommended tourist routes in the countryside, such as hot spring tours, visiting Japanese Sake breweries.
The Japanese government has started to support improvements to local areas which encourage foreign tourism.
Questionnaires filled out by foreign tourists who visited Japan for the first time showed that the tours they would like to do next were ones in which they could experience nature, fishing or rural areas, the four seasons, Japanese history, and the traditional cultures in the countryside.
This indicates they take more interest in the countryside and rural areas in Japan.
(From the survey by the Japan Tourism Agency)
There are many kinds of regional unique sceneries, food cultures, and onsen cultures in Japan.
Japan has wide range of climate conditions because of its length from north to south.
Japan also has a long history.
This history and climate affect the Japanese culture and landscape which can still be seen in the countryside and rural areas, but is sometimes difficult to see in the urban environment.
For example, you can enjoy beautiful nature like the amazing blue water of the Shima river which is called “Shima Blue“, In this region you can experience onsen culture as it was after the war, feel a peaceful atmosphere not found in big cities, and communicate with the warm hearted people of Shima Onsen.
However, we have some problems we have to resolve when hosting foreign tourists who don’t speak Japanese.
Public transportation information for coming to the countryside is insufficient.
We need more signs and guides in English and other foreign languages.
Currently we are developing communication systems like Wi-Fi in the countryside.